Sony and Wayfarer Studios’ recent release, It Ends with Us, is not only gaining traction in the domestic box office but also making a significant impact overseas. Despite only being available in 68% of the international market, the film has managed to gross an impressive $13.3M in just 42 markets. This promising start suggests a weekend debut of $27M-$30M, putting its worldwide earnings in the range of $72M-$79M.
It Ends with Us has quickly become an event movie in the markets where it has been released, surpassing the performance of other popular films in similar genres. With launch days 73% above The Fault in Our Stars and more than double those of A Star is Born and Little Women, it is clear that the film is resonating with audiences worldwide. Even in markets where the source novel is not well known, fans are turning out to support this female-driven romance drama.
The adaptation of Colleen Hoover’s novel has proven to be a smart move, attracting both existing fans of the book and new viewers who are discovering the story for the first time. It’s worth noting that similar adaptations, such as Fault in Our Stars, have seen tremendous success in the past, particularly in markets like Brazil. It Ends with Us is positioned as a compelling option for female moviegoers, offering a unique and engaging cinematic experience.
The star power of lead actress Blake Lively, coupled with her recent appearance in husband Ryan Reynolds’ blockbuster film Deadpool & Wolverine, has undoubtedly contributed to the buzz surrounding It Ends with Us. The red carpet appearances and public outings of the couple have further heightened the film’s profile, making it a must-see for audiences looking for a captivating romance drama.
Future Prospects
With upcoming releases in key markets like France, Germany, Italy, China, Korea, Japan, and Southeast Asia, It Ends with Us is poised to continue its successful run at the global box office. The strategic scheduling and positive word-of-mouth from early screenings bode well for its future performance. As it continues to attract audiences around the world, the film’s impact is only expected to grow in the coming weeks and months.