Apple CEO Tim Cook recently posted on his official Weibo account that he is currently in Shanghai. The post included a video of Cook taking a stroll in one of the city’s popular tourist districts and having breakfast with Chinese actor Zheng Kai. This visit comes just before the opening of a new retail store in the city’s Jing’an district.
Tim Cook’s visits to China are not uncommon, as the country serves as a crucial market and manufacturing base for Apple. During these visits, Cook launches products, opens factories, and meets with local officials. In addition to the new retail store opening, Apple also announced plans to expand its research centers in Shanghai and Shenzhen.
Despite Apple’s efforts to strengthen its presence in China, there have been reports of declining iPhone sales in the country. In the first six weeks of 2024, iPhone sales dropped by 24% compared to the same period in the previous year. Analysts attribute this decline to both a spike in shipments at the beginning of 2023 and increased competition from local brands like Huawei.
This is not the first time Tim Cook has visited China in response to sales concerns. In October of the previous year, Cook traveled to China after reports indicated weaker sales of the iPhone 15 compared to its predecessor. The trip coincided with news that employees in China’s central government agencies were prohibited from using iPhones for work purposes.
Tim Cook’s visit to Shanghai and the upcoming opening of a new retail store reflect Apple’s continued focus on the Chinese market. Despite facing challenges in sales, the company remains committed to expanding its presence and solidifying its position in one of the world’s largest consumer markets.