The startup basketball league Unrivaled is making headlines with its recent announcement of successfully closing a Series A funding round that has netted an impressive $28 million. Set to kick off its inaugural season soon, Unrivaled uniquely positions itself as a player-owned league focused on elevating women’s professional basketball. Founded in 2023 by prominent WNBA stars Breanna Stewart and Napheesa Collier, the league not only aims to change the game for women athletes but also promises to offer players substantial ownership and equity in the organization along with competitive salaries.
Financial Backing That Speaks Volumes
With a total of $35 million raised in 2024, including the earlier $7 million seed round, Unrivaled has successfully captured the attention and investment of notable figures in sports and entertainment. The funding round was led by the Berman family, alongside NBA champion Giannis Antetokounmpo and Olympic icon Michael Phelps. Such high-profile endorsements validate the league’s strategy and are indicative of a strong belief in its future potential. This influx of capital will be pivotal as the league prepares for its dynamic entry into the sports market.
Unrivaled’s innovative structure promises every player a stake in the league’s success, which is a substantial departure from traditional pay structures in women’s sports. Although the WNBA has made strides in recent years, rookie salaries for women are still starkly different compared to their male counterparts. Unrivaled claims to offer the highest average salaries of any women’s professional sports league, a statement underscoring its commitment to financial equity. As the league attracts 36 elite athletes, it positions itself as an enticing platform for top talent.
As Unrivaled continues to lay its foundation, the league has scored some considerable partnerships that augment its visibility and appeal. The signing of Under Armour as the official uniform partner not only reflects the brand’s investment in women’s sports but also enhances the professional image of the league. Moreover, securing a multiyear media rights deal with Warner Bros. Discovery for broadcasting on platforms such as TNT, truTV, and Max signifies that Unrivaled is investing heavily in its media outreach. This strategic move is crucial for engaging fans and building a loyal following ahead of its debut.
The inaugural season is set to commence on January 17, and it marks the start of what could redefine women’s professional sports. Unrivaled’s ambitious framework may pave the way for not only the league itself but also for the broader landscape of women’s athletics. With the deep involvement of both financial and athletic heavyweights, Unrivaled stands poised for success as it ventures into uncharted territory in the realm of 3×3 women’s basketball. It is not just a league but a movement aimed at creating a sustainable future where female athletes are equally regarded and compensated.
As the world watches with anticipation, it will be intriguing to see how Unrivaled navigates this exciting journey, setting new benchmarks for women in sports and ultimately changing the perception and investment in women’s basketball.