In a marketplace increasingly defined by innovation and consumer preferences, Stellantis has taken a significant step by unveiling a redesigned line of Ram heavy-duty trucks. The Ram 2500 and 3500 series, including the chassis cab variants, have undergone extensive updates both inside and out. These changes come amid a worried backdrop of diminished sales, with the brand facing a third consecutive yearly decline in numbers. As the landscape grows ever more competitive, with formidable players like Ford and GM maintaining steady performance, Ram’s new lineup holds pivotal stakes for the brand’s future.
One of the most talked-about features of the latest Ram trucks is the introduction of a new 6.7-liter Cummins turbo diesel engine. This powerhouse delivers an impressive 430 horsepower along with a remarkable 1,075 foot-pounds of torque—setting a new benchmark in its class. Such specifications are not merely symbolic; they cater directly to the demands of consumers whose lifestyles revolve around towing and hauling significant loads. The alternative 6.4-liter Hemi V-8 engine, providing 405 horsepower and 429 foot-pounds of torque, stays in the mix to offer buyers choice, though it’s hard to ignore which option might reign supreme in the heavy-duty segment.
The new Ram heavy-duty trucks are expected to hit the dealership floors with a starting price of approximately $47,560, marking an increase of around $2,300 over their predecessors. This pricing strategy could influence their competitiveness in a market where consumers are particularly price-conscious. While Ford and GM manage to maintain stable sales figures—suggesting that they have successfully navigated the supply and demand fluctuations—Ram’s pricing and product positioning will be under the microscope as the new models enter the market.
Acknowledging Challenges
Ram CEO Tim Kuniskis has openly acknowledged the missteps experience by the automaker, particularly highlighting the delayed rollout of the Ram 1500 model as a contributor to the brand’s challenges. His candid assessment, stating that they “have been getting our ass kicked,” underscores the urgency felt within the organization to rectify these issues. It’s clear that both internal and external factors have played roles in their sales downturn, and it’s imperative for Ram to regain momentum in an industry where consumer loyalty can be fleeting.
Despite recent struggles, the 2025 Ram Heavy Duty lineup, which encompasses various models including the Tradesman, Big Horn/Lone Star, Laramie, and Limited, suggests a renewed commitment to the brand’s legacy. Manufacturing these vehicles in Saltillo, Mexico, adds regional flavor and aligns with the company’s efforts to optimize production efficiencies. If Stellantis can effectively leverage the enhanced features and address the sales challenges faced, it’s reasonable to believe that the new Ram heavy-duty trucks could steer the brand back onto a path of growth in the ever-demanding truck market.