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Netflix, the streaming giant, made a groundbreaking announcement on Wednesday, revealing that its cheaper, ad-supported tier has now surpassed a whopping 40 million global monthly active users. This astonishing figure represents a significant leap from the 23 million users reported earlier this year in January. The company’s decision to introduce this more affordable subscription plan
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Amazon has significantly disrupted the digital advertising industry, posing a threat to established incumbents like Meta and Google. The company has been able to attract billions of dollars in advertising revenue each quarter, as brands aim to reach the vast number of consumers that visit the platform on a daily basis. What started as a
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British newspaper groups have reacted strongly to Apple’s plans to introduce a “web eraser” tool that would block advertisements in the Safari browser. They have highlighted the potential threat this tool poses to the financial sustainability of journalism. The removal of ads or unwanted website content could significantly impact digital revenues in the industry, which
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