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In the realm of blockbuster movies, the importance of a theatrical release cannot be overstated. Despite the rise of streaming platforms and the convenience they offer, studios have come to realize that there is nothing more profitable than a traditional theatrical release and the downstream revenue streams that follow. This realization has been especially prominent
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In recent years, the landscape of movie distribution has undergone significant changes, especially with the rise of eventized movies such as concert films. With the onset of the Covid-19 pandemic, studios began to embrace the theatrical day-and-date model as cinemas closed. However, the realization that theatrical releases bring in more profits and downstream revenues became
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