After a whirlwind couple of weeks in the industry, Rob Westerling is making a return to Harkins Theatres as its VP of Content & Programming in Scottsdale, AZ. This move comes on the heels of his short-lived stint as the SVP of U.S. Content at Regal Cinemas, a position he left after just two weeks.
Programming
Last year, media giants heavily relied on sports to attract advertisers during the Upfronts meeting week. The aftermath of a Hollywood strike and cost-cutting measures forced companies to lean more on sports than scripted shows. The decline in content and star power due to the strike led to a focus on live sports, which still
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