Sponsorships

In recent years, the landscape of women’s sports has experienced significant growth, with a spotlight shining on the efforts of various brands to promote female athletes and leagues. Among these forward-thinking corporations, State Farm stands out with a pronounced commitment to women’s sports through strategic sponsorships and partnerships. Their latest moves — signing college basketball
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In response to a stagnation in subscriber growth and an evolving streaming landscape, Netflix launched an ad-supported pricing tier in November 2022. This strategy aimed to attract budget-conscious viewers while simultaneously diversifying the company’s revenue streams. Fast forward two years, and Netflix has successfully claimed 70 million global monthly active users on this newer plan,
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The landscape of sports ownership is evolving, and the recent negotiations between the Miami Dolphins and Ares Management, alongside billionaire Joe Tsai, illustrate a significant shift in strategy among professional sports teams. With an increasing trend towards leveraging private equity to expand ownership portfolios, this situation offers a unique glimpse into the dynamics of modern
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The U.S. Track & Field Olympic Trials have been witnessing a different breed of athletes this year – unsponsored ones. These 35 athletes are part of Bandit Running’s Unsponsored Project, where they defy the traditional sponsorship model by donning all-black, logo-less gear. This initiative challenges the norm where athletes are expected to promote major brands
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In a strategic move to boost its international presence and attract a wider audience, Alibaba’s AliExpress has partnered with soccer legend David Beckham in its latest global brand ambassador agreement. This collaboration comes at a crucial time when Chinese e-commerce companies are eyeing rapid expansion beyond their borders to gain market share and visibility on
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