The upcoming sequel to the original action-packed movie from the 90s, Twisters, is generating a lot of buzz. According to tracking, the film is expected to have a strong start with a projected $50 million opening on July 19. Despite tracking data suggesting this figure, factors such as walk-up business and a heatwave may contribute to even higher numbers upon release.
Based on data from Quorum, the primary demographic showing interest in watching Twisters in theaters are men under the age of 35, closely followed by women over 35. This indicates a broad appeal for the movie, attracting a diverse audience across different age groups.
Twisters made a significant impact following its trailer release during the Super Bowl. With over 29 million social media viewers, the movie ranked among the top four trailers in terms of viewership. This high level of engagement suggests a strong long-term interest from audiences, creating anticipation for the film’s release.
The original Twisters, released in 1996 and directed by Jan de Bont, opened to $41 million at the box office and went on to gross $241.7 million domestically. The success of the first film sets a high bar for the sequel, indicating a strong fan base and potential for continued success.
Aside from Twisters, Universal Studios has another highly anticipated release this summer with Illumination’s Despicable Me 4. Expected to surpass $100 million over the Independence Day holiday, this animated feature is set to be a box office hit with audiences of all ages.
Twisters is poised to be a summer blockbuster, drawing in audiences with its action-packed storyline and engaging characters. With promising box office projections, a strong social media presence, and a loyal fan base from the original film, the sequel is set to be one of the season’s early successes. Keep an eye out for Twisters as it storms into theaters this July.