IMAX has recently announced a new partnership with Muvi Cinemas, Saudi Arabia’s largest exhibitor, to open four new IMAX With Laser locations in the country. These new locations will be strategically placed in some of the biggest commercial centers, with two in Riyadh, one in Jeddah’s Mall of Arabia, and the first IMAX system in Dhahran. The goal is to provide a more immersive cinematic experience for moviegoers in these key areas.
Muvi CEO, Adon Quinn, expressed his gratitude for the partnership with IMAX, highlighting their commitment to delivering unparalleled cinematic experiences to their guests. This collaboration is a testament to Muvi’s dedication to maintaining its position as the market leader in Saudi Arabia. IMAX CEO, Rich Gelfond, also emphasized the growth potential in the country, noting the passionate moviegoing audience that has embraced IMAX films from a variety of genres.
Saudi Arabia has proven to be a lucrative market for IMAX, consistently ranking among the company’s top 20 countries worldwide. With hits like Oppenheimer and Bad Boys: Ride or Die, the country has shown a strong appetite for both Hollywood blockbusters and international films. IMAX’s upcoming global film slate for 2025 will feature a record 14 “Filmed for IMAX” releases, catering to the diverse tastes of the Saudi audience.
Currently, IMAX has 10 open locations in Saudi Arabia, with plans to open an additional 22 locations through its partnership with Muvi Cinemas. The company estimates that there is potential to open at least 50 locations in the country, reflecting the growing demand for premium cinematic experiences. IMAX’s partnership with the top four exhibitors in Saudi Arabia further solidifies its position as a key player in the country’s entertainment industry.
The future looks bright for IMAX in Saudi Arabia, with new locations, diverse content offerings, and a growing partnership with leading exhibitors. Moviegoers in the country can look forward to an enhanced cinematic experience, thanks to IMAX’s commitment to innovation and quality.