The rapid advancements in artificial intelligence (AI) have brought about significant transformations in various industries. However, Chinese smartphone company Honor’s CEO, George Zhao, emphasizes that these advancements are meaningless if user data is not adequately protected. In an exclusive interview with CNBC, Zhao highlighted the need for safeguarding personal data in AI operations to ensure its value and relevance.
Zhao pointed out the distinction between on-device AI and network AI in the context of data security and privacy. Honor’s approach involves on-device AI, where AI operations are limited to the smartphone itself. This stands in contrast to AI tools that rely on cloud computing for processing. Zhao emphasized the importance of keeping user data on the device, stating that privacy and security are fundamental principles for the company.
Meanwhile, Apple announced its plans to introduce personalized AI tools on certain devices in the U.S. While Apple claims to utilize on-device processing for AI tasks, it also draws on “server-based models” for more complex requests. The company’s new “Private Cloud Compute” feature is designed to ensure that user data is not stored on external servers. This reflects Apple’s commitment to data privacy and security in AI operations.
Zhao highlighted the dual directions of AI development, with network AI becoming more powerful while on-device AI offers a more personalized and intimate user experience. He emphasized the importance of empowering consumers through on-device AI capabilities to interact effectively with the future AI landscape. However, Zhao acknowledged the challenge of balancing AI capabilities with energy usage and data privacy, particularly in the case of generative AI applications that require extensive computing power.
Manufacturers face the challenge of developing AI-enabled devices that deliver personalized features without compromising data security. Zhao emphasized the need to prioritize individual empowerment in the development of smartphones, as opposed to creating systems that collect vast amounts of user data for personalization. Data privacy and security remain key considerations in the ongoing evolution of AI technologies.
Honor’s commitment to data protection and privacy is evident in its on-device AI implementations. The company unveiled new AI tools for detecting deepfakes in videos and simulating lenses to reduce myopia during prolonged screen usage. By partnering with tech giants like Baidu and Google Cloud for certain AI features, Honor is leveraging the expertise of industry leaders to enhance its AI capabilities while safeguarding user data.
The integration of AI technologies in smartphones and other devices holds immense potential for enhancing user experiences and driving innovation. However, ensuring data security and privacy in AI operations is crucial to maintaining user trust and confidence. Honor’s focus on on-device AI and data protection sets a benchmark for ethical AI practices in the industry, emphasizing the importance of empowering users while safeguarding their personal information in the AI-driven world.