Pepsi recently launched a new campaign titled “Make Your Gameday Epic” featuring Megan Thee Stallion, NFL superstars, and actors Lamorne Morris and Jake Lacy. The campaign, set to the iconic tune of Queen’s “We Will Rock You,” is tied to Ridley Scott’s upcoming Paramount sequel, Gladiator II.
Megan Thee Stallion takes on the role of Empress Megan in the commercial alongside NFL stars such as Josh Allen, Derrick Henry, Justin Jefferson, and Travis Kelce who transform into Gridiron Gladiators. The group finds themselves embroiled in an intense battle at the center of the action, with Pepsi playing a pivotal role.
The campaign, produced by Ridley Scott Associates and Paramount Brand Studio, is directed by Jake Scott, in collaboration with Paramount Pictures. Scott expressed his excitement in bringing the world of Gladiator II to life in a modern and dynamic way. The collaboration with Pepsi and the talented individuals involved made the project truly unforgettable.
Marc Weinstock, Paramount Pictures’ President of Worldwide Marketing & Distribution, commended the partnership and described the campaign as one of the largest promotional programs in the company’s history. The collaboration with Pepsi, a renowned brand, was deemed as fitting for a film of such epic proportions.
Jenny Danzi, Head of Brand Marketing at Pepsi, emphasized the brand’s history of being at the forefront of culture and collaboration with iconic artists. The campaign aims to capture the essence of excitement and anticipation for gameday among fans while delivering the entertainment expected from Pepsi.
Aside from the commercial, the Gladiator II Pepsi campaign includes a “My Roman Empire” Portrait Generator Tool, enabling fans to envision themselves as Gladiators or Roman Royalty by uploading a selfie. Additionally, a limited line of collector Talking Cans featuring the Gladiator talent with Augmented Reality capabilities will be available in stores soon.
The new Gladiator II Pepsi campaign featuring Megan Thee Stallion is a testament to the brand’s commitment to innovation and creativity. By combining music, sports, and entertainment, Pepsi has once again created a memorable and impactful advertising campaign that resonates with audiences. The collaboration with Ridley Scott, NFL stars, and talented actors has brought to life a modern-day epic inspired by the upcoming Gladiator sequel. As the campaign continues to unfold, fans can expect to see more exciting and engaging content that celebrates the spirit of gameday and the thrill of competition.