Partnership Between Imax and Wanda Film Expands in China

Partnership Between Imax and Wanda Film Expands in China

Imax and Wanda Film, China's largest exhibitor, have recently announced a significant expansion of their strategic partnership, focusing on technology and content. This partnership aims to enhance the movie-watching experience for viewers in China.

The agreement includes Wanda Film upgrading 61 of its top-performing locations to state-of-the- Imax with Laser technology in key cities such as Beijing, Shanghai, Guangzhou, and Shenzhen. Additionally, Wanda Film will renew up to 37 existing Imax locations over the next five years and could potentially add up to 25 new Imax locations within the next three years. This expansion will further solidify Wanda Film's position as having the largest Imax footprint in China.

Imax with Laser technology offers viewers the most advanced experience in terms of image quality and precision audio. This upgrade will significantly enhance the overall movie-watching experience for audiences in China. Imax's collaboration with Wanda Pictures will further explore content and experiences across various genres such as documentaries, music, gaming, and sports.

Partnership Benefits

The partnership between Imax and Wanda Film extends beyond technology upgrades and includes collaborations on feature films like “Detective Chinatown 3 (2021).” This landmark agreement with Wanda Film strengthens Imax's position in China's largest circuit and reaffirms its commitment to providing immersive cinematic entertainment to audiences in China.

With a strong slate of Chinese and Hollywood blockbusters lined up for the coming years, Imax looks forward to showcasing a diverse range of films to audiences in China. The agreement with Wanda Film sets the stage for a robust content pipeline in 2025 and 2026, including a record number of Imax releases globally.

Wanda Film is Imax's largest exhibition partner globally, with 381 Imax locations in operation and plans for an additional 19 locations. This expansion highlights the continued growth and of the partnership between Imax and Wanda Film since its inception in 2007.

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The expanded partnership between Imax and Wanda Film in China signifies a significant milestone in the realm of cinematic technology and content. Through state-of-the-art technology upgrades and collaborative efforts across various genres, both companies aim to provide audiences in China with an unparalleled movie-watching experience. As the entertainment continues to evolve, partnerships like this are crucial in shaping the future of cinematic experiences worldwide.

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