According to NRG, Screen Engine, and other three-week-in-advance box office tracking services, the highly anticipated Disney/Marvel Studios film, Deadpool & Wolverine, is poised to have a domestic box office opening in the range of $160 million-$165 million. This figure would not only make it the best opening of the year so far but also set a new record for the start of an R-rated movie.
While initial projections from a few weeks ago suggested a $200 million opening, the current estimate still remains impressive. It is worth noting, however, that tracking services have historically underestimated the walk-up business from Latino and Hispanic moviegoers, a demographic that could potentially boost Deadpool & Wolverine beyond current expectations.
Disney is strategically aiming to expand the audience for Deadpool & Wolverine beyond its predominantly male fan base. With early presales already showing promising numbers and a global promotional tour featuring stars Ryan Reynolds and Hugh Jackman, the studio is actively engaging with fans and teasing potential surprises, such as a rumored appearance by singer Taylor Swift.
As of now, presales for Deadpool & Wolverine are tracking slightly behind films like Doctor Strange in the Multiverse of Madness but ahead of other highly anticipated Marvel releases such as Guardians of the Galaxy Vol. 3 and Black Panther: Wakanda Forever. Despite the competitive landscape, the film is generating significant buzz and excitement among audiences.
With its July 26 opening date fast approaching, Deadpool & Wolverine is positioned to kick off the summer movie season with a bang. The film’s unique blend of action and comedy is expected to resonate with fans of both franchises, setting the stage for a potentially record-breaking run at the box office. As the marketing campaign ramps up and the stars continue to promote the film worldwide, all signs point to a successful debut for this highly anticipated movie.