In a recent interview with CNBC, a top Amazon executive, Stefano La Rovere, emphasized that the belief that robots and other technologies are replacing human jobs is simply a myth. According to La Rovere, advanced robotics, artificial intelligence, and other technological advancements are actually enhancing the roles of employees rather than eliminating them. He mentioned that new technology has led to the creation of entirely new job categories, contrary to popular belief.
Positive Impact of Technology on Job Creation
La Rovere shared that Amazon has invested over 700 million euros ($751 million) in installing more than 1,000 new technologies across its fulfillment centers in Europe over the past five years. This investment has resulted in the enhancement of more than 50,000 jobs within the company. He explained that robots and technology have been beneficial for employees by reducing the walking distance between assignments, eliminating repetitive motions, and aiding in lifting heavy weights. This, in turn, allows employees to focus on learning new skills, competencies, and capabilities to progress in their careers.
Job Creation Through Technology
Contrary to common misconceptions, La Rovere highlighted that technology has, in fact, created over 700 new job categories in recent years. He used his own team, the Amazon robotics and AI division, as an example, which focuses on automating processes within Amazon's fulfillment centers. These centers are essential for packaging and preparing orders for delivery to customers.
Overall, the narrative that technology is solely responsible for the loss of jobs is misleading. The integration of advanced robotics and artificial intelligence in the workplace has not only enhanced existing job roles but also led to the creation of new opportunities. As seen in the case of Amazon, investing in technology has resulted in the upskilling and career progression of employees, ultimately contributing to a more efficient and productive workforce.